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There’s a very good reason that companies invest heavily in their branding, and it’s about a whole lot more than having a nice logo and colours. Branding needs consistency to make an impact, particularly in global markets where competition is fierce. Consistent branding means your colours, logo, typography, and, importantly, your messaging is unified and always the same. Your branding speaks to the type of business you run, and how you want to be perceived by customers and the wider …

Branded sports uniforms are more than just gear for players—they're a strategic asset for sports teams looking to secure and maximise sponsorships. Featuring sponsor logos prominently on uniforms can significantly boost team visibility, which is essential for attracting and retaining valuable sponsorships. The right branded uniform showcases a team's professionalism while giving sponsors high-impact exposure, making them a must-have for sports clubs focused on growth and community impact.A stron …

Celebrating company milestones goes beyond recognising hard work; it’s about strengthening connections with everyone involved. Milestones are moments people love to celebrate, and showing appreciation fosters loyalty among both customers and employees. Commemorating these achievements with high-quality, premium gifts and promotional items not only makes the occasion memorable but also leaves a lasting impression. Fully branded merchandise amplifies this impact by creating a positive association …

Merchandise isn't just about giving customers something for free in the hopes they'll come back again. Using merchandise effectively requires a lot more thought and understanding of your target audience. Storytelling is one way that companies connect with customers, and they can do this in countless ways through the use of promotional items.In this article, we'll explore some of the ways that brands can build loyalty, boost recognition and create a meaningful connection with customers through st …

If you’re looking for promotional products, it’s not always easy to know where to start. There’s a lot to consider when making your choice, and it’s difficult to make a final call without seeing the product first-hand. That’s exactly why samples are the cure to all of your merchandising worries.Promotional products should positively reflect your brand image, and they also must be of high- quality, or they risk being ineffective. With samples, you take the guesswork away and make informed decisio …

People often think of promotional merchandise as giveaways or gifts. Indeed, all types of merch can be used in numerous ways to entice new customers and look after your existing ones. However, merchandise can also be an extremely valuable tool for fundraising efforts, or to generate some extra income.In this article, we’ll explore how businesses can sell merchandise for profit, fundraising and a big brand recognition boost.Understand your target marketBefore you jump into merchandise catalogues …

We’ve probably all seen merchandise items emblazoned with fast-moving consumer goods (FMCG) brand details. Think of the enormous amount of Coca-Cola hats and t-shirts out in the world. Pepsi even partnered with Nike for a streetwear range. While it’s common for these types of companies to sell branded clothing, it was somewhat different to see supermarket giant Aldi releasing its own clothing line.In this article, we’ll take a deeper look at this bold merch strategy, and why it makes sense for m …

With summer and the holiday season rapidly approaching, it’s time to think about your upcoming marketing efforts. The holidays are a time of giving, but we can guarantee your customers will love doing some receiving too.Homewares are an excellent choice for promotional products coming into summer because it’s potentially your best time to gain strong brand recognition. In this article, we’ll explain why homewares are the perfect type of merch for building brand loyalty.Gatherings mean more brand …

The tech industry continues to boom globally, with digital advancements shaping the modern business landscape. From software developers to laptop manufacturers, this sector offers a unique opportunity for merchandise. For tech companies, using tech-related promotional gifts for customers is a natural fit. However, it's not just tech companies that can benefit; many people appreciate useful technology, making it a great idea for any business to consider incorporating gadgets into their merch pack …

Planning an event like a seminar or conference involves a lot of details, from choosing venues to managing guest lists and speakers. In the midst of all this, it's easy to overlook the little extras that can make an event truly memorable. While branded merchandise might not be on the top of your mind, it can significantly enhance your event's success. From banners and table covers that showcase your branding to personalised merch packs for attendees, there are numerous ways to leverage merchandi …