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Did you know there’s real science that supports the power of promotional merchandise and brand recall?  Scientific evidence may not be the first thing that comes to mind when considering the value of these brand tools, but there’s a significant amount of data that supports the ability tangible items have to improve brand recall and increase customer loyalty. Branded merchandise has been a go-to strategy for marketers for decades, so what makes it so effective, and what does scie …

Branded tech gadgets have come a long way in recent years, evolving from largely novelty items into everyday essentials that can boost connection, productivity, and positive brand sentiment. With tech playing a major role in how we move through our work and personal lives, branded tech gadgets are a brilliant way to make a lasting brand impression. If you’re looking for the most innovative branded tech gadgets for 2025, here’s our shortlist! Wireless Power Chargers When was the last …

Whether you’re marketing to Boomers, Millennials, or Gen Z, one thing’s clear — each generation engages with brands differently. A blanket approach just won’t cut it. To truly resonate, your merchandise strategy needs to be tailored, targeted, and built around what each audience values most. Done right, it’s not just about swag - it’s about creating meaningful brand moments that drive loyalty, spark engagement, and keep you top of mind. Looking to build a merc …

Branded merchandise has evolved dramatically. The era of generic logo pens and giveaway caps at conferences is firmly in the past. In 2025, branded merch is smarter, more creative, and tailored to connect with specific, often highly niche, audiences. From unexpected product drops to merch that taps directly into internet culture, brands are using physical items to spark conversations, build loyalty, and go viral. In this piece, we're exploring some of the most memorable recent examples - and hig …

Branded Confectionery: A Tasty Way to Leave a Lasting Impression When it comes to promotional products, few items are as universally loved—and instantly memorable—as confectionery. Whether you’re welcoming new clients, thanking staff, or drawing attention at events, custom-branded lollies offer a delicious way to connect. At Brandconnect, we make it easy to add your logo to a range of popular treats that are perfect for giveaways, gift packs, and corporate events. Here&rsq …

You don’t have to look far on a busy street to spot wearable merchandise—T-shirts, hoodies, caps, even branded socks. These items connect customers to the brands they love, the products they trust, and the communities they belong to. Branded merchandise has long established itself as one of the most impactful ways to build brand visibility, all while creating ongoing, meaningful connections with customer bases - and in the world of branded merchandise, it’s hard to go past …

We’ve all seen it before—people lining up outside stores, setting alarms for midnight drops, or paying over the odds on resale sites. Limited-edition merchandise can trigger an overwhelming public response. While great merchandising contributes to success, there’s one factor that consistently drives consumer excitement: exclusivity. The idea that something is only available for a limited time—or in limited quantities—creates urgency, heightens desire, and gives …

If less is more, how can branded merchandise maintain a simple, subtle design while still making a powerful connection with potential consumers? Powerful tools for increasing brand recognition, boosting customer loyalty and enhancing overall brand visibility, branded merchandise stands firm amidst a sea of changing marketing tactics. When it comes to branded merchandise, however, not all options are equal.  It’s tempting to rely on bold logos, but simple, subtle designs are often …

Branded merchandise isn’t just for businesses. In fact, some of the most recognisable and impactful merch campaigns have come from charities. When executed with care, creativity, and purpose, charity merchandise can do more than raise funds—it can build advocacy, strengthen community ties, and inspire global support for critical causes. These standout campaigns show how powerful the right merchandise can be, offering lessons that apply to both charitable organisations and commer …

When was the last time you gave your desk a refresh? Odds are, your latest desk accessory was a corporate gift. We may be biased, but we happen to think desk accessories are the ultimate form of corporate gifts - and we’re going to tell you why. Corporate gifts serve an important purpose. Yes, they’re about the gift themselves, but they’re also a critical tool in building ongoing relationships, contributing to brand recognition and loyalty, and keeping the gift-giving business …