Event Merch - The Essentials List

Planning an event like a seminar or conference involves a lot of details, from choosing venues to managing guest lists and speakers. In the midst of all this, it's easy to overlook the little extras that can make an event truly memorable. While branded merchandise might not be on the top of your mind, it can significantly enhance your event's success. From banners and table covers that showcase your branding to personalised merch packs for attendees, there are numerous ways to leverage merchandise to create a lasting impression.

In this article, we'll explore the essential items you must consider for your next event.

Branded notebooks and pens

Notebooks and pens are always useful at events. Whether it's a seminar, conference, or awards night, people love being able to take notes, gather contact details of other guests and more. Plus, as guests often take them home, your branded notebooks and pens will continue to remind them of your company long after the event has ended.

For an eco-friendly touch, you can choose products like recycled paper notebooks and bamboo pens. You may find this sustainable approach aligns with your guest's values, further enhancing their connection with your business.

Eco-friendly tote bags

If you're going to offer a merch pack at your event, what better way to package it than in a branded, eco-friendly tote bag? Once again, environmentally conscious guests will love your commitment to sustainability, and they'll also have a functional, useful bag they can use during the conference and beyond. One of the most important things to remember with any type of promotional product is that it must be useful. The more it's used, the stronger the brand recognition.

Branded lanyards with RFID technology

One of the staple items at all conferences and events is a lanyard. Lanyards are crucial for identification purposes and security, which is why you should always consider lanyards and access cards with RFID (Radio-Frequency IDentification) technology. These cards can help to speed up the check-in process, allow guests to come and go as required, and they can also help you track attendance.

The other benefit of lanyards or wristbands with RFID technology is showcasing your company as a modern, forward-thinking business. RFID access cards are common in many workplaces, but not necessarily at events, so this can make you stand out from the crowd with added professionalism.

Wireless chargers

We already touched on the importance of ensuring event merch is useful and tailored to guest preferences. As modern technology evolves, so does people's reliance on devices like smartphones and tablets. During a long event, guests may have a genuine need to charge their devices, which isn't easy in a seated conference.

As part of your event packs, why not include useful items like wireless chargers or power banks? These can even be customised with your logo, ensuring guests see your branding every time they charge their phone.

Awards and trophies

Many events incorporate the handing out of awards and trophies for achievements. Some events award prizes and gifts during the event, which is a great way to keep guests engaged throughout. Brandconnect offers custom-designed awards and trophies, completely tailored to suit your needs. Whether it's celebrating key milestones or just having a bit of fun with guests, branded awards are sure to leave a lasting impression. It's important to remember that awards, trophies, and prizes should be high quality and useful to the recipient. That way, your company stays in the front of mind whenever they use your branded product,

Branded banners and signage

We've talked a lot about types of merchandise you could include as gifts for your guests, but how about some visual branding elements to give your event a bit more punch? It's important to create a strong visual presence at events, particularly by ensuring your branding is displayed wherever possible.

You can do this with a range of event merchandise products including pull-up banners, signage, branded table covers and more. With your colours and branding on full display, your guests walk away with a lasting positive association with your brand.

Want to know more about branded event merchandise?

Brandconnect specialises in personalised, branded merch and promotional products for all types of events and conferences. Whether you need branded signage or unique gift packs for attendees, we've got an enormous range of products to choose from. Plan ahead and take advantage of our free mockup service, ensuring all of your items meet specific requirements before printing. To ensure your guests feel valued and your next event is a rousing success, contact the team at Brandconnect today.