Home Is Where The Heart Is - Why Homewares Are Perfect For Building Brand Loyalty This Christmas And Summer

With summer and the holiday season rapidly approaching, it’s time to think about your upcoming marketing efforts. The holidays are a time of giving, but we can guarantee your customers will love doing some receiving too.

Homewares are an excellent choice for promotional products coming into summer because it’s potentially your best time to gain strong brand recognition. In this article, we’ll explain why homewares are the perfect type of merch for building brand loyalty.

Gatherings mean more brand exposure

Summer and the holiday seasons are the perfect times for gatherings at home. From festive holiday events to casual barbecues and pool parties, summer is a social time for Australians. For brands looking to gain exposure through promotional gifts, homewares are perfect.

You can select items like cheese platters, barbecue sets, drinkware, and more that are designed for regular use. These products not only foster positive brand association among your customers, but they also allow their friends and family to see your branded homewares, extending your brand’s visibility and impact.

More people spending holidays at home

While holidays certainly aren’t out of the question now that we’re pandemic-free, the cost of living crisis in Australia still continues to bite. For this reason, many people who may usually travel during the summer holidays are deciding to stay at home. This means more of the gatherings we mentioned above, and more opportunities to use your branded promotional gifts.

If you suspect your target audience might be staying home for summer, you can bet they’ll want to enjoy some outdoor fun. So, when choosing homewares as merchandise, consider items that can be used outside, such as pet toys, picnic sets and reusable drink bottles. Your customers will get plenty of use out of them, helping to build brand recognition and loyalty.

Useful items make a lasting impression

Homewares are the perfect promotional items for summer, but not all are created equal. If you want to make a great impression on your customers, don’t send them cheap, tacky gifts they’ll likely throw away. If you understand your customer demographic, you should have a good idea of the types of homewares they’ll find useful, and this helps you take a more targeted approach to merchandise.

When people can actually use the promo gifts you send them, they receive a constant reminder of your company. They can also recognise that you cared enough to send a promotional item they can really benefit from, which helps to increase brand loyalty.

Premium promotional products have a greater impact

In the same way that you should always consider useful merch items, you must also ensure they are high quality. Cheap items that break easily or become unappealing after a short time do nothing to enhance your brand’s reputation. Premium quality gifts such as luxury candles, high-end kitchen utensils and even modern in-home tech such as wireless chargers show your customers that they matter.

The other benefit is that the longer a product lasts, the more it will be used, and the more brand recognition you gain from it. That’s surely better than your customer receiving a wasteful item and tossing it in the bin straight away.

Homewares are suitable for any audience

Finally, let’s not forget that homewares appeal to an extremely wide audience. While not every audience wants the same homewares, you can be sure of finding the right ones for your customers. Whether it’s drink bottles, watches, branded blankets or cutlery sets, most people will find some use for these items.

By tailoring your merchandise choices to suit your target audience’s preferences, you can strengthen brand loyalty, and even gain some new customers over the holiday season.

Want to know more about homewares for building brand loyalty?

Brandconnect provides an enormous range of homewares you can use as promotional gifts, giveaways or to be included in customised merch packs. We’ve got merch inspiration tools and plenty of ways to get the perfect ideas for your target audience. We also offer free mockups and complete personalisation of all orders. To boost your brand loyalty, contact the team of experts at Brandconnect today, and we’ll be happy to help.