What Are the Top Merchandise Trends Shaping the Tech Industry

The tech industry continues to boom globally, with digital advancements shaping the modern business landscape. From software developers to laptop manufacturers, this sector offers a unique opportunity for merchandise. For tech companies, using tech-related promotional gifts for customers is a natural fit. However, it's not just tech companies that can benefit; many people appreciate useful technology, making it a great idea for any business to consider incorporating gadgets into their merch packs.

In addition, tech companies have an enormous and diverse audience, meaning they can blend tech and other useful items that appeal to their target audience. This could be homewares, travel accessories, personal care, health and wellbeing and more – the list is endless.

Let's take a look at the top merchandise trends shaping the tech industry.

Sustainable tech merchandise

While the tech industry has a diverse audience, you could argue that in general, the people in the industry and its customers are often on the younger side. The new generations absolutely love tech of all sorts, but they also have a strong environmental conscience.

As such, tech companies can realise significant brand recognition and loyalty benefits by using sustainable tech products as promotional items. From solar-powered gadgets to eco-friendly backpacks with built-in chargers, there is plenty of merch out there to appeal to a tech and eco-savvy generation.

Smart home devices

The golden rule of merchandise is that it must be useful. The more useful a product is, the more benefit the recipient gains. This leads to positive brand recognition, plus continued exposure as they continue using a product.

With the rise of smart home assistants from Google and Amazon, modern, innovative tech giveaways are a must. Wireless speakers, smart plugs and countless other devices compatible with these popular smart home systems are guaranteed to be used regularly, enhancing brand loyalty with every use.

Wearable tech for active lifestyles

If there's one thing we know about a modern, tech-savvy audience, it's that they lead busy, active lifestyles. From demanding work schedules to fitness pursuits, modern consumers need useful tech that enhances the way they live. Items that offer improved convenience, in particular, are like gold.

Trendy items like headbands with built-in headphones, smart watches, portable power banks and fitness trackers are always going to be popular with any target audience. Plus, they're extremely useful – remember the golden rule? So, you can expect plenty of brand exposure by offering high-quality wearable tech.

Bluetooth trackers for staying connected

Modern consumers don't stand still for too long, such are their active lifestyles that we touched on. Whether it's commuting to work or travelling, people on the move are always more likely to misplace an item or two.

Custom-branded tiles or smart tags help people locate lost items easily, from wallets and phones to keys and bags. This tech has advanced a lot over the years, with Bluetooth connectivity making these items even more useful.

The great thing about smart tags and Bluetooth trackers is that people use them for everyday items like keys. So, every time they pick up their keys, they'll see your branding and logo.

Office tech

If you want to get even more brand recognition from your promotional gifts, you need to make sure they're seen. So, while products that people can use at home are great, you should also consider tech items that can be used in the office. Whether it's branded organisers or wireless desk chargers, everybody walking past your customer's desk will see your colours and logo.

Don't forget about remote office tech either. Branded headphones or anything that might be visible on a Zoom call can achieve a similar type of increased exposure.

Want to know more about the merchandise trends shaping the tech industry?

Brandconnect specialises in all things merchandise. If you're stuck for tech-related promo ideas, you can use our AI inspiration tools, and you can always contact our team of experts for advice. We offer full personalisation on all promotional products, and businesses love our option to create their own branded merch packs. Don't settle for cheap giveaways when you can delight your customers with premium, useful merch that builds brand recognition and loyalty every day.