Blog
Aldi’s Hoodies: The Unexpected Merch Strategy Behind The Discount Retailer’s Success. Why You Don't Need To Be A FMCG Brand To Become Desirable
We’ve probably all seen merchandise items emblazoned with fast-moving consumer goods (FMCG) brand details. Think of the enormous amount of Coca-Cola hats and t-shirts out in the world. Pepsi even partnered with Nike for a streetwear range. While it’s common for these types of companies to sell branded clothing, it was somewhat different to see supermarket giant Aldi releasing its own clothing line.In this article, we’ll take a deeper look at this bold merch strategy, and why it makes sense for m
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5th Nov 2024
Home Is Where The Heart Is - Why Homewares Are Perfect For Building Brand Loyalty This Christmas And Summer
With summer and the holiday season rapidly approaching, it’s time to think about your upcoming marketing efforts. The holidays are a time of giving, but we can guarantee your customers will love doing some receiving too.Homewares are an excellent choice for promotional products coming into summer because it’s potentially your best time to gain strong brand recognition. In this article, we’ll explain why homewares are the perfect type of merch for building brand loyalty.Gatherings mean more brand
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18th Oct 2024
What Are the Top Merchandise Trends Shaping the Tech Industry
The tech industry continues to boom globally, with digital advancements shaping the modern business landscape. From software developers to laptop manufacturers, this sector offers a unique opportunity for merchandise. For tech companies, using tech-related promotional gifts for customers is a natural fit. However, it's not just tech companies that can benefit; many people appreciate useful technology, making it a great idea for any business to consider incorporating gadgets into their merch pack
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15th Oct 2024
Event Merch - The Essentials List
Planning an event like a seminar or conference involves a lot of details, from choosing venues to managing guest lists and speakers. In the midst of all this, it's easy to overlook the little extras that can make an event truly memorable. While branded merchandise might not be on the top of your mind, it can significantly enhance your event's success. From banners and table covers that showcase your branding to personalised merch packs for attendees, there are numerous ways to leverage merchandi
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9th Oct 2024
How Brandconnect Ensures Branded Merch Aligns With Client Values
At Brandconnect, we take sustainability seriously. Our goal is to provide the most eco-friendly promotional products and merchandise packs available, helping to reduce our environmental impact. We also understand that our clients and their customers want to support companies that align with their values. By prioritising sustainable practices, we can meet this demand and contribute to a greener future.In this article, we’ll take a look at some of the ways Brandconnect helps you find branded merch
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1st Oct 2024
How to block nuisance phone calls in Australia
Brandconnect will never make unsolicited nuisance calls to you.
We have had reports that a company has been calling & pestering
people in Australia saying they are from Brandconnect. This is NOT
us! There are several overseas businesses with similar names and it
could be one of them. Here are some ideas below on how to deal with
them, and if you have any concerns please call us on 1300 567 565 or 08
9328 6400 and let us know the number that has been calling you, so that we can re
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19th Sep 2024
Merch And Gift Packs - Build Your Tribe and Thank Those That Matter with a Custom Merch Pack
Are you looking for a way to engage with your customers on a more personal level? Want to improve brand recognition or improve customer loyalty levels? These are just a couple of the reasons that you should consider custom merch packs for your customers. Rather than single promotional gifts, a custom merch pack is a way to show your appreciation, with a more personal touch.Since you get to choose what goes into your personalised gift packs, you can connect with your audience, boost employee enga
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9th Sep 2024
The Role of Merchandise in Building Brand Loyalty and Recognition
To ensure your customers keep coming back, you need to offer more than just competitive prices and quality products. With so many choices available, it’s essential to demonstrate that you truly value your customers.Promotional products and merchandise can play a crucial role in boosting brand recognition and, when used effectively, can have a significant impact on your profits. In this article, we’ll explore how well-designed merchandise can engage customers and foster long-term brand loyalty.Im
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9th Sep 2024
Top 5 Merchandise Trends to Watch in 2025
Building brand recognition and fostering customer loyalty are key to your success. With increasing market competition, it's essential to find fresh ways to engage with your audience. One effective strategy is leveraging premium, high-quality merchandise. Whether you're offering a complimentary gift with each purchase or you want to build merch packs for your customers, choosing the right items is crucial.Here's a look at the top 5 merchandise trends for 2025, helping you stay ahead with you
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9th Sep 2024
Don't leave it to your imagination - bring it to life with a free mock-up
Have you ever received a customised item only to find the print wasn't as expected or the colours were off? You're not alone. At BrandConnect, we offer a complimentary mock-up service with every order to help you visualise your designs before finalising them. This intuitive service not only helps prevent costly errors but also ensures that every detail of your design is accurate.In this article, we'll outline the key benefits of utilising our free mock-up service for your next merchandise order.
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9th Sep 2024