Reasons Why Brands Should Be Launching Easter Promotional Campaigns
With Easter right around the corner, brands should start thinking of their promotions for the season. It might not look like it but the Easter season has plenty of benefits to offer brands, whether to improve brand recognition, strengthen client relations, and boost employee morale. If that’s not enough to convince you, here are 5 consumer trends on Easter that you need to know that will prove that Easter marketing is necessary.
1. Easter is enjoyed by all
It doesn’t matter if you celebrate Easter or not. Since 2020, people have increased their spending to $179.70 on Easter gifts and celebrations amounting to a total of $21.6B, marking the highest spending in the survey’s history. This just goes to prove that Easter is still an important holiday for everyone whether for religious, professional, or recreational reasons. Now that the borders have reopened, the spending is expected to grow.
2. Easter gifts, candy, and food are the most popular items
Easter is a holiday for gift-giving and getting together with friends and family as evident with the most popular items of Easter. Chocolates remain a favourite with Easter chocolate production rising to 23 per cent in 2017.
Easter Gifts, Candies, & Food Giveaways
Premium Australian Made Chocolate Bar
Assorted Colour Mini Jelly Beans in Double Wall Stainless Steel Barrel Mug
3. Easter marks the start of traveling
Since Easter is the tail-end of the long weekend that starts from Good Friday, people typically travel during this season. Now that the borders have reopened, there will be an uptick of traveling within and outside the country so brands that have capitalised on traveling before can now reap its benefits again.
Easter Travel Giveaways & Gifts
High Sierra® Colossus 26’’ Drop Bottom Duffel Bag
4. Easter is an outdoor affair
Those who plan to stay will be spending the long weekend outdoors as the weather will still be warm before the winter season. Popular outdoor activities are camping, BBQs, picnics, hanging out at the beach, and watching the AFL.
Easter Outdoor Giveaways & Gifts
Custom Designed Printed Beach Towel
Field & Co 12 Bottle Craft Cooler
Arctic Zone® Titan Vacuum 2 in 1 Tumbler
5. Easter is for strengthening relationships
Easter is not just for strengthening interpersonal relationships but the brands’ relationships with their target audience can be strengthened through sincere and thoughtful marketing and promotions. Companies can use this season for brand awareness campaigns, employee engagement initiatives, corporate gifting, and consumer appreciation.
Take advantage of Easter with these promotional giveaways & gift ideas!
Revive people’s interests in your brand with these promotional Easter gifts and giveaways! If you want your brand to make more impact with your giveaways and gifts, book a call with us to get custom promo consultations for your needs and target audience. Fill out this form to get a call from one of our experienced account managers.
