Kick Off the New Year with Fresh Branding Ideas and Products
The New Year is often a time when people start thinking about making changes. Whether they’re personal or professional, and whether or not you call them resolutions, the New Year often feels like a chance for a fresh start.
So, if you haven’t completely nailed your promotional product and merchandise strategy in the past, now is the time to give things a refresh. Whether your branding needs tweaking or you just need fresh products to keep your customers engaged, this article aims to show you all the ways you can revitalise your branding and marketing for the year ahead.
Does your logo or colour scheme need a refresh?
Before you jump straight into ordering new promotional products, the New Year gives you a good chance to assess your current branding. If it’s already impactful and memorable, there may not be any need to change. But if your colour scheme could be more unified across various channels, or your logo needs some new inspiration, the time to act is now. That way, when you’re ready to order merchandise packs, branding clothing, event merchandise or other promo items, your branding will be clear and consistent.
Launch a range of seasonal or limited-edition products
Since the New Year falls right in the middle of the festive season, it makes perfect sense to consider seasonal branded merchandise. The trick here is to ensure your items aren’t too Christmas-themed, because you want customers to use them throughout the year. For many brands, seasonal but non-themed gifts and promotions are a way to reach a wider audience and make an impact.
If seasonal gifts aren’t your thing, perhaps a limited-edition item for 2025 might do the trick. Whether you sell them or give them away, limited-edition items create a sense of urgency that engages customers. Plus, they feel extra valued if they’re given something that’s perceived as rare or more valuable.
Introduce eco-friendly merchandise options
If your company hasn’t already started considering sustainability, the New Year is a good chance to do so. Consumers love supporting brands that share their values, and most people are concerned about our environment. So, if your company has sustainability goals or focuses, it’s important to let your customers know about them.
One way to showcase your eco-friendly image is to switch completely to sustainable promotional products in the New Year. Whether it’s branded bamboo clothing, gifts made from recycled materials or reusable coffee cups, merchandise is a terrific way to share your values with customers.
Customise products to reflect your brand’s unique message
If you ordered promotional items a few years ago and are still trying to give them away, it’s time for a refresh. Likely, your business has evolved during that time, and so has your brand identity and messaging. So, if your products and merchandise strategy are out of date, consider adding another layer of customisation.
With Brandconnect, practically all products can be uniquely branded the way you want. From logos and colours to slogans and messaging, we ensure your customers get to know your company better through the use of personalised, custom merchandise.
Boost visibility with useful tech products
Do you remember when customers were happy to just receive a free pen or fridge magnet from a business? Those days are behind us, and companies must compete harder for consumer loyalty these days. One way to do that is to tap into what your customers want, and in today’s world, tech products are hugely desirable. No matter how you implement promo products into your marketing strategy, items that people can use every day deliver far greater recognition – especially if they’re branded. Imagine customers walking around wearing quality wireless headphones with your logo on them!
Not only does this approach ensure that your logo is seen, creating brand recognition, but it also shows customers that you value them. Plus, tech gifts are a great way to position yourself as a modern, forward-thinking company.
Are you ready to start the New Year with fresh branded merchandise?
With the new year rapidly approaching, now is the perfect time to start planning your merchandise and promotional strategy for the year ahead. While you may not need to make any changes to your branding, a new year is always a good chance to refresh your merch. Whether it’s a fresh batch of branded clothing for employees or a limited-edition promotional product for loyal customers, Brandconnect can help you start the new year the right way. If you’re not already taking advantage of the power of promo items and merchandise, our team is more than happy to help you get started. Contact us today and find out how we can help make 2025 your best year yet.
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