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When was the last time you gave your desk a refresh? Odds are, your latest desk accessory was a corporate gift. We may be biased, but we happen to think desk accessories are the ultimate form of corporate gifts - and we’re going to tell you why. Corporate gifts serve an important purpose. Yes, they’re about the gift themselves, but they’re also a critical tool in building ongoing relationships, contributing to brand recognition and loyalty, and keeping the gift-giving business …

In the same way that seasonal changes can have us swapping T-shirts for coats, seasonal trends can have a large influence on strategic merchandise strategies. It’s getting harder and harder for brands to effectively connect with their audience of potential and existing customers. That’s where seasonal trends can play a key role in merchandise strategy, helping to keep your brand warm in the winter, cool in the summer, and ready to capture attention every day in between. At Brandconne …

With so much noise to cut through to capture the attention of our consumers and clients, it’s no wonder that many brands are turning to the power of celebrity collaborations via promotional merchandise. From celebrity-branded giveaways to influencer partnerships, more and more businesses are using the power of existing audience reach and established celebrity identities to connect with their target audiences.  While there are plenty of benefits that can come from these celebrity colla …

Emerging technologies are leaving their fingerprints on almost every aspect of our personal and professional lives, and in the merchandise industry, they’re revolutionising the way branded merchandise is created, produced, and distributed. Whether it’s the world of AI-driven inspiration and customisation or using 3D printing tools, exciting new opportunities emerge day after day when technology and branded merchandise intersect.  In fact, at Brandconnect, we’ve got one cle …

When it comes to promotional merchandise, you might think that more is better. And there’s some logic to that. The more branded items you give away, the more exposure your business gets. But in reality, bombarding the marketplace with cheap, low-quality products can do more harm than good. These types of items generally won’t leave a great impression, and as a result, your brand reputation suffers. In this article, we’ll explore why it’s crucial to always focus on hi …

Standing out is more than half the battle when running a small business—it's the key to survival. You’ve likely explored everything from social media campaigns to email marketing, but there’s one powerful tool many overlook: branded merchandise. You might wonder, is it really worth the investment? The answer is a resounding yes—when done right, merch not only boosts brand visibility but turns your customers into walking ambassadors, effortlessly spreading the word for you …

If you’re a professional who is always on the move, the right travel accessories can make all the difference. Whether it’s rushing between meetings, flying interstate, or taking your daily commute, staying organised and prepared is key to working efficiently on the go. That’s where travel-friendly promotional merchandise comes in. From compact tech gadgets to premium drinkware and durable travel bags, these products aren’t just useful for customers, but offer great brand …

Every day, consumers make countless decisions about what they buy, where they buy it, and which brands they can trust. But these choices aren’t always purely logical. They’re sometimes influenced by emotions, perceptions, and subconscious triggers that a customer might not even be aware of. That’s why branded merchandise shapes how people see a business and influences purchasing decisions. In this article, we’re going to look at the undeniable links between merchandise an …

Custom merchandise is an awesome tool for building brand recognition and creating meaningful connections with your audience. However, we understand that many people have questions about custom merch and its benefits. So, whether your merchandise strategy needs an overhaul or you’re exploring promotional items for the first time, this article aims to help you make the right choices for your brand. What types of products can be customised? The great news is that almost anything can be custom …

Summer in Australia is not just a season—it’s a vibrant time filled with events and opportunities. From sunny beach days to laid-back BBQs with friends, the Aussie summer buzz creates countless occasions for businesses to showcase their branded merchandise. Whether it’s the ever-popular stubbie holder at a backyard BBQ or stylish branded clothing worn outdoors, summer-themed products can make a significant impact by keeping your brand visible and relevant in the busiest season of the year.Anothe …