Embroidery & Badges

What is embroidery?

Embroidery is a great way of branding fabric products such as clothing, caps, bags and other textile products. It offers a high perceived value and a depth of branding quality which other processes can’t match and the finished logo has a slightly raised effect. With embroidery, the logo is reproduced by stitching threads directly onto the fabric. The actual stitching process is fully automatic and performed by computerised embroidery machines. The first stage in the process is to digitise the logo so that a logo file can be uploaded to the embroidery machine and instructs the machine what to stitch. The garments or items are manually “hooped” and loaded onto the machine one by one. Each logo, depending upon complexity will have different stictch counts. This will affect the final price of the item. The more stitches will result in an increased cost.

    Advantages

  • ✔ One setup fee for each position with up to 15 thread colours
  • ✔ High perceived value
  • ✔ Can be quite a suble decoration if the embroidered logo is place on the sleeve of a garment or if tone on tone is used.

    Limitations

  • ✔ Only approximate PMS colour matches are possible.- the threads to be used are chosen from those available to give the closet possible match
  • ✔ Fine detail and font sizes below 4mm are not recommended
  • ✔ Shading or gradients in a logo or design are not possible
  • ✔ Limited decoration size - not suitable for large logos or designs

Artwork format required

Vector (EPS, AI or PDF)

Badges & Patches

There are various types of badges and patches available including traditional patches, sublimated badges, flexible, etched, leather look, pvc and metallic. Patches & badges can be applied to a range of items incuding caps, blankets, beanies, scarves and jackets.

    Advantages

  • ✔ Perfect for hard to decorate products (such as covering the front seam on a 6 panel cap)
  • ✔ Can provide a retail look including tone on tone
  • ✔ More lightweight than traditional embroidery
  • ✔ High details and colour range
  • ✔ One setup cost

    Limitations

  • ✔ Only available on a certain range of products
  • ✔ Can be more costly
  • ✔ Not suitable for larger logos.