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Promotional products have long been a staple of marketing strategies, but their environmental impact is often overlooked. In 2025, businesses must rethink how branded merchandise fits into broader sustainability goals. It’s no longer just about visibility or reach - it’s about making responsible choices that reflect evolving consumer values. As customers become more conscious of how and where products are made, they expect promotional items to follow suit. That means aligning merchan …

In a modern world that’s dominated by screens of all sizes, digital-first brands are thriving when it comes to connecting to their audience. From online retail and app-based services to digital education platforms and virtual communities, many brands now offer complete consumer experiences without ever opening a physical location. So, in such a digital landscape, does branded merchandise still hold value? Yes - and its value is significant. Branded merch provides a rare opportunity for tan …

Temperature dropping? Now’s the perfect time for your brand to heat your customers up. Winter is prime time to show up in your customers’ everyday lives with thoughtful, useful outdoor merchandise that doesn’t just carry your logo - instead, it delivers real, genuine and meaningful value. Whether it’s staying warm on a chilly commute, enjoying a weekend adventure, or braving the cold for their morning coffee run, the right winter merchandise brings your brand into the hea …

If you’ve been paying attention to recent merchandise trends, you may have noticed something familiar. Old-school fonts, retro jackets, and childhood throwbacks are popping up everywhere. From TikTok trends to in-store displays, nostalgia is having a major moment - and it’s not just a passing fad. Tapping into memory and emotion is helping brands create a stronger sense of connection - one that sticks, and one that can build compelling and lasting relationships with their consumer ba …

Did you know there’s real science that supports the power of promotional merchandise and brand recall?  Scientific evidence may not be the first thing that comes to mind when considering the value of these brand tools, but there’s a significant amount of data that supports the ability tangible items have to improve brand recall and increase customer loyalty. Branded merchandise has been a go-to strategy for marketers for decades, so what makes it so effective, and what does scie …

Branded tech gadgets have come a long way in recent years, evolving from largely novelty items into everyday essentials that can boost connection, productivity, and positive brand sentiment. With tech playing a major role in how we move through our work and personal lives, branded tech gadgets are a brilliant way to make a lasting brand impression. If you’re looking for the most innovative branded tech gadgets for 2025, here’s our shortlist! Wireless Power Chargers When was the last …

Whether you’re marketing to Boomers, Millennials, or Gen Z, one thing’s clear — each generation engages with brands differently. A blanket approach just won’t cut it. To truly resonate, your merchandise strategy needs to be tailored, targeted, and built around what each audience values most. Done right, it’s not just about swag - it’s about creating meaningful brand moments that drive loyalty, spark engagement, and keep you top of mind. Looking to build a merc …

Branded merchandise has evolved dramatically. The era of generic logo pens and giveaway caps at conferences is firmly in the past. In 2025, branded merch is smarter, more creative, and tailored to connect with specific, often highly niche, audiences. From unexpected product drops to merch that taps directly into internet culture, brands are using physical items to spark conversations, build loyalty, and go viral. In this piece, we're exploring some of the most memorable recent examples - and hig …

Branded Confectionery: A Tasty Way to Leave a Lasting Impression When it comes to promotional products, few items are as universally loved—and instantly memorable—as confectionery. Whether you’re welcoming new clients, thanking staff, or drawing attention at events, custom-branded lollies offer a delicious way to connect. At Brandconnect, we make it easy to add your logo to a range of popular treats that are perfect for giveaways, gift packs, and corporate events. Here&rsq …

You don’t have to look far on a busy street to spot wearable merchandise—T-shirts, hoodies, caps, even branded socks. These items connect customers to the brands they love, the products they trust, and the communities they belong to. Branded merchandise has long established itself as one of the most impactful ways to build brand visibility, all while creating ongoing, meaningful connections with customer bases - and in the world of branded merchandise, it’s hard to go past …