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As times change, so do the expectations of customers. The use of promotional items isn't new, and over time, we have become less enthused about cheap branded giveaways that they may have hit the mark 20 years ago. Today, customers expect more from brands competing for their attention, especially with so many contenders in the market. The merchandise you provide says a lot about your brand, so you need to make the most of every opportunity to connect with customers.Brands using promotional mercha …