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Australian Owned. Proven. Reliable. When Australian government departments need reliable, creative, and great-value promotional products, they turn to Brandconnect. With 25 + years in business, we’re proud to be 100% Australian-owned, locally operated, and trusted by federal, state and local government agencies nationwide. We understand the strict procurement, compliance, and branding requirements that public-sector projects demand, and we deliver every time.  Supplying Government and …

From the Beach to the BBQ: Promote Your Brand with Custom Thongs In Australia, thongs aren’t just footwear; they’re a way of life. From backyard barbies to beach days, they’re part of our summer DNA. That makes them one of the most visible and memorable promotional products out there. Lightweight, fun, and endlessly customisable, branded thongs turn every step into a wearable brand statement for your business, putting your logo right in the heart of summer.  Popular B …

The holiday season is more than just a time for celebration, it’s also one of the best opportunities for businesses to connect with clients, staff, and partners in a meaningful way. Corporate gifts and branded merchandise at Christmas and New Year are more than just tokens of appreciation; they’re powerful tools that can strengthen relationships and set your brand up for success in the year ahead. 1. Build Stronger Client Relationships A thoughtful branded gift goes beyond the transa …

How to Choose Promo Products Customers Actually Use In today’s marketing landscape, utility is everything. The most effective branded merchandise isn’t necessarily flashy or trendy, it’s the merchandise that seamlessly integrates into your customer’s day-to-day life. When your brand shows up in the morning coffee ritual, the lunchtime routine, or the daily commute, you're building lasting recognition and relevance. So, how do you create branded merchandise that genuinely …

The last few years have placed new pressures on marketing budgets for companies in many different industries, meaning that every promotional product chosen must work harder, smarter, and longer to maximise ROI. That’s where multi-functional promotional products come in. Working hard as the heroes of branded merchandising, multi-functional promotional products are all about solving more than a single problem, delivering multiple useful outcomes that leave compounding brand impressions in th …

In a time when landfill waste and environmental damage are in the spotlight, brands are rethinking how they promote themselves. Why spend money on merchandise that ends up in the bin? If you want your brand to align with eco-conscious values and stay relevant to increasingly sustainability-minded customers, reusable promotional products are the future. Why Reusable Products Make Sense in 2025 Sustainability isn’t a trend, it’s the new baseline. Today’s customers expect the bran …

Think branded merchandise is only for big-budget brands? Think again. Even the smallest businesses can use affordable, creative, and practical promotional products to win loyalty and boost brand visibility without blowing the marketing budget. When every dollar counts, choosing the right promotional products is key. With so many options available, you can easily find cost-effective, impactful items that align with your brand values, make a lasting impression, and keep your customers coming back …

In a modern world that’s dominated by screens of all sizes, digital-first brands are thriving when it comes to connecting to their audience. From online retail and app-based services to digital education platforms and virtual communities, many brands now offer complete consumer experiences without ever opening a physical location. So, in such a digital landscape, does branded merchandise still hold value? Yes - and its value is significant. Branded merch provides a rare opportunity for tan …

If you’ve been paying attention to recent merchandise trends, you may have noticed something familiar. Old-school fonts, retro jackets, and childhood throwbacks are popping up everywhere. From TikTok trends to in-store displays, nostalgia is having a major moment - and it’s not just a passing fad. Tapping into memory and emotion is helping brands create a stronger sense of connection - one that sticks, and one that can build compelling and lasting relationships with their consumer ba …

Promotional products have long been a staple of marketing strategies, but their environmental impact is often overlooked. In 2025, businesses must rethink how branded merchandise fits into broader sustainability goals. It’s no longer just about visibility or reach - it’s about making responsible choices that reflect evolving consumer values. As customers become more conscious of how and where products are made, they expect promotional items to follow suit. That means aligning merchan …