Branded Outdoor Winter Merchandise That Customers Will Love

Temperature dropping? Now’s the perfect time for your brand to heat your customers up. Winter is prime time to show up in your customers’ everyday lives with thoughtful, useful outdoor merchandise that doesn’t just carry your logo - instead, it delivers real, genuine and meaningful value. Whether it’s staying warm on a chilly commute, enjoying a weekend adventure, or braving the cold for their morning coffee run, the right winter merchandise brings your brand into the heart of everyday winter moments.

At Brandconnect, we know the power of practical branded products, no matter the season. So we’ve rounded up some of the best outdoor winter merchandise that customers will not only love - they’ll use it all season long (and reach for it again when next winter rolls around!)

Branded beanies and knit hats: comfort meets visibility

It only takes a few minutes walking down the street to recognise that a good beanie is the unofficial uniform of winter. Branded beanies are lightweight, stylish, and can quickly become a staple in your customers’ winter wardrobes. With fleece-lined options providing extra warmth, or cuffed rib knit designs delivering on classic beanie style, there are a range of beanie options to choose from and connect with your customers with.

By simply embroidering your brand’s logo in a subtle way, you can keep your branded beanie or knit hat on-brand, on-message, and easily wearable in your customer’s wardrobe without being overly intrusive.

Custom insulated jackets and vests: premium gifts with impact

Ready to make a lasting impression on your VIP clients, valued team members, or most loyal customers? A branded insulated jacket or vest is one of our most powerful branded winter product contenders: think puffer jackets or insulated vests that are easy to layer and also a staple for colder winter days.

This strategy is so effective because of the staying power outerwear offers. Since high-quality insulated jackets and vests are worn on repeat, this offers your business the benefit of ongoing visibility - especially for brands whose customers are likely to find themselves outdoors or in active experiences throughout the winter season.

Reusable coffee cups and flasks: everyday essentials

Reusable mugs and vacuum-insulated flasks are the MVPs of winter, keeping drinks warm on long commutes or cold mornings at the kids’ soccer game (because let’s face it, it’s already hard enough to leave bed on a Saturday, even with coffee on hand). Customising them with your logo ensures you’re part of that daily ritual and routines, providing genuine value throughout the winter season.

Since these products also align with sustainability practices, they’re an excellent choice for eco-conscious brands looking to align with green sustainability methodologies.

Branded blankets: delivering cosy comfort

Blankets are beloved for a reason, and can even be passed down from generation to generation thanks to their sentimental value. By opting for a branded blanket, you can give your customers the power of cosy comfort throughout winter, using these branded products for giveaways, gift-with-purchase promotions, or as a purchasable product. 

Branded blankets can find their way from the living room to the campground, delivering reliable warmth in a cosy package. For brands who are specifically targeting young families, these can be the perfect way to integrate into daily winter usage.

Touchscreen gloves: the tech-friendly winter product

Winter gloves are great - until you need to answer a text or tap on a screen. Enter branded touchscreen gloves: functional, affordable, and great for modern users. Simply add your logo near the cuff and youhttps://brand connect.com.au/despil-touchscreen-gloves/'ve got a thoughtful, wearable piece of winter gear.

For businesses that operate in the tech world, finance, or media, as well as businesses who are targeting customers who are always connected to their tech, these can be a creative and practical branded winter merchandise option.

Water-resistant picnic rugs and foldable mats

Especially in Australia, picnics aren’t only a summer activity. Instead, they can be a year-round staple in the family calendar. That’s where the benefit of a water-resistant picnic rug or foldable mat comes in, giving adventurers and families alike the benefit of comfort on the go. 

These are great for concerts, markets, sports days, or camping trips, creating many benefits for a wide range of customers through a branded picnic rug approach.

Find your best winter merchandise yet with Brandconnect

From high-quality apparel to creative gift bundles, Brandconnect helps you create custom winter merchandise that your customers, staff, and future brand ambassadors will love. We source Australia’s best promotional products, empowering you to reach your customers with branded merchandise year-round. 

Need help finding the right branded product for your winter campaigns? Our expert team can give you insights across seasonal best-sellers or custom merchandise kit options. Contact us today to learn more and bring winter to life for your community through thoughtful, strategic branded merchandise.