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How to Choose Promo Products Customers Actually Use In today’s marketing landscape, utility is everything. The most effective branded merchandise isn’t necessarily flashy or trendy, it’s the merchandise that seamlessly integrates into your customer’s day-to-day life. When your brand shows up in the morning coffee ritual, the lunchtime routine, or the daily commute, you're building lasting recognition and relevance. So, how do you create branded merchandise that genuinely …