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Walk through any trade show at 5pm and you’ll see the reality of poorly planned event promotional products: discarded pens, forgotten flyers, and low-quality giveaways left behind in hotel rooms. Yet some booths consistently run out of merchandise before lunchtime. The difference isn’t luck. It's a strategy. Effective trade show merchandise serves specific business objectives: Attracting qualified booth traffic Supporting meaningful sales conversations Reinforcing brand quality Crea …