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Hybrid work reset what counts as useful merchandise. Employees who move between office, home and client meetings each week don't keep supplies out of habit, they choose what earns a place in their bag. You have to be judicious with weight and bulk. Notebooks are one of the few items still passing that test. PwC research puts the share of Australian knowledge-based workers who are hybrid or fully remote at 96%. A McCrindle survey found 78% of employees actively prefer a hybrid arrangement. That's …

When Your Team Works Everywhere Except the Office The way teams work has changed permanently. Office-based merchandise strategies that once made sense; desk calendars, mouse pads, desk-only accessories no longer reflect how people actually work. Today’s teams are dynamic and aren’t always together in one location. Employees move between home offices, co-working spaces, cafés, and corporate offices throughout the week. Promotional merchandise designed for a single desk in a sin …