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Everyone has a merch idea ; branded water bottles for the team, custom tote bags for an event, hoodies with a killer design. The idea part is easy. The execution? That’s where most campaigns fail. Products arrive late. Branding looks cheap. Distribution is chaotic. Or worse, the merch sits in storage because no one considered how recipients would actually use it. The gap between concept and a successful merchandise campaign is filled with decisions most businesses don’t think about u …