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When Culture Moves, Merch Moves With It Some trends burn out in a week. Others explode across the internet and somehow end up printed on water bottles, tote bags, notebooks, and hoodies. Viral moments have become one of the strongest forces shaping modern merchandise, and brands that act fast can turn cultural buzz into visibility, brand love, and real sales. Explore how fast-turnaround promotional merchandise can capitalise on cultural trends For Australian businesses, the message is simple: wh …