Promotional bags are available in a wide range of styles, materials and price points. The best option depends on how the bag will be used, who will receive it, how much it needs to carry, your branding requirements and the available budget.
Tote and Shopping Bags
Tote bags and shopping bags are versatile promotional options for conferences, retail promotions, community events and everyday giveaways. They are available in materials including cotton, canvas, jute, recycled fabrics and non-woven polypropylene, with large branding areas for logos and campaign messages. For shopping-focused promotions, you can also explore our reusable grocery bags and branded paper bags.
Backpacks and Laptop Bags
Branded backpacks offer greater capacity and perceived value, making them suitable for staff packs, schools, conferences, travel programs and corporate gifting. For business and technology-focused campaigns, promotional laptop bags provide practical protection for work equipment while offering useful space for corporate branding.
Drawstring Bags
Drawstring bags are lightweight, easy to distribute and cost-effective for sporting events, schools, fundraising campaigns and large-scale promotions. Their simple construction provides a useful branding area while keeping unit costs relatively low.
Cooler and Lunch Bags
Promotional cooler bags combine useful everyday storage with strong branding opportunities and work particularly well for outdoor events, hospitality promotions, sporting clubs and customer gifts. For staff, schools and workplace programs, our branded lunch bags and boxes provide another practical option for regular everyday use.
Travel and Premium Bags
For higher-value merchandise, custom duffle bags, backpacks, laptop bags and other travel styles are suited to premium corporate gifts, employee rewards, conferences, sporting teams and travel-related campaigns where durability and presentation are important.
When selecting custom branded bags, consider the intended use, carrying capacity, durability, branding area and how often recipients are likely to reuse the bag. Brandconnect can help you compare suitable promotional bags based on your quantity, budget, branding requirements and delivery deadline.
Branding Methods for Promotional Bags
The most suitable branding method depends on the bag material, artwork, number of colours, required quantity and the size and position of the branding area.
Screen Printing
Screen printing is widely used for promotional bags and works particularly well for simple logos and solid colours. It can provide a large, highly visible branding area on tote bags, drawstring bags and many other fabric styles.
Full-Colour Digital Printing
Digital printing is suitable for detailed logos, photographs, gradients and artwork containing multiple colours. Availability depends on the bag material and construction, with some styles offering large or edge-to-edge print areas.
Embroidery
Embroidery creates a durable, textured finish and is often used on backpacks, duffle bags, laptop bags and other higher-value styles. It works particularly well for corporate logos and designs with relatively simple detail.
Transfer Printing
Transfer printing can reproduce detailed or multi-colour artwork on suitable fabric bags. It is useful where traditional screen printing is not appropriate or where the artwork requires additional detail.
Brandconnect can recommend the most suitable decoration method for your selected bag and artwork. A digital artwork proof is provided for approval before production begins.
