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Most branded apparel doesn't fail because of the logo. It fails because of the garment underneath it , thin fabric, a boxy fit, and a placement that makes it obvious the shirt was given away rather than chosen. Australian employees now compare corporate apparel against what they already wear personally, not against the last round of promotional t-shirts. That comparison is unforgiving, and it's why apparel programs built around fabric weight, fit and restrained branding are outperforming program …